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Crisis Management and Working with the Media

Authors: Irwin Siegel Agency, Inc.


The 21-page book offers guidelines for identifying and correcting potentially explosive situations before they occur. Methods include staff and consumer surveys, assessment of outcomes and reviews of incident reports. Click on the "Web Links" tab above to download a free PDF copy.

In addition to tips on how to move through a crisis with media involvement, this book explains the public relations value of establishing media contacts during calm times and how to do so. Steps include assigning and training a spokesperson and alternate and how to prepare press releases for different types of press mediums.

Post-crisis strategies include incident investigations, debriefings, psychological services if needed, and helping families and caregivers understand how consumers might react in the aftermath of a tragedy.

Contact Info:
Organization:Irwin Siegel Agency, Inc.
Address:PO Box 309
25 Lake Louise Marie Road
Rock Hill, NY, New York 12775
Cost:Free download

Web Links

Download PDF Version

Home page of the publisher, Irwin Siegel

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