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Product Information Crisis Management and Working with the Media

Highlights   Full Description   How to Obtain/Whom to Call   Web Links  
 Full Description: 
The 21-page book offers guidelines for identifying and correcting potentially explosive situations before they occur. Methods include staff and consumer surveys, assessment of outcomes and reviews of incident reports. Click on the "Web Links" tab above to download a free PDF copy.

In addition to tips on how to move through a crisis with media involvement, this book explains the public relations value of establishing media contacts during calm times and how to do so. Steps include assigning and training a spokesperson and alternate and how to prepare press releases for different types of press mediums.

Post-crisis strategies include incident investigations, debriefings, psychological services if needed, and helping families and caregivers understand how consumers might react in the aftermath of a tragedy.


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