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Crisis Management and Working with the Media
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The Irwin Siegel Agency, Inc. supplies insurance and risk management services to human service providers exclusively. They created Crisis Management and Working with the Media as part of their "one Step Ahead" series to help providers formulate strategic media responses to tragic, dangerous or embarrassing situations.
The 21-page book offers guidelines for identifying and correcting potentially explosive situations before they occur. Methods include staff and consumer surveys, assessment of outcomes and reviews of incident reports.
In addition to tips on how to move through a crisis with media involvement, this book explains the public relations value of establishing media contacts during calm times and how to do so. Steps include assigning and training a spokesperson and alternate and how to prepare press releases for different types of press mediums.
Post-crisis strategies include incident investigations, debriefings, psychological services if needed, and helping families and caregivers understand how consumers might react in the aftermath of a tragedy.
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